Beyond “Meat Free Monday”: A mixed method study of giving up eating meat
نویسندگان
چکیده
Increasing numbers of people are vegan, vegetarian, or reducing meat consumption. There has also been growth in campaigns such as Meat Free Monday (MFM) that encourage and support reduced We conducted a mixed-method exploration the behaviour beliefs associated with eliminating An online questionnaire was completed by an opportunistic sample 655 aged 18–82 who were registered on MFM website, eaters at time registering. The key focus quantitative analyses comparisons between three groups: those described themselves “omnivores” ate all completing survey, only some meat, had stopped eating since registering for MFM. qualitative component entailed Interpretative Phenomenological Analysis in-depth interviews 18 questionnaire. data revealed engaging campaign more positive attitudes toward being vegetarian engaged longer time, used elements website. illustrated individuals understood appreciated MFM's aim supporting to make initial change then considering expanding this. Interviewees highlighted value importance materials helped them turn their motivation into enduring change. observed associations engagement greater suggest similar will maximise impact if they can maintain people's active engagement: this necessitate deeper understanding forms advice most wanted effective.
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ژورنال
عنوان ژورنال: Appetite
سال: 2021
ISSN: ['0195-6663', '1095-8304']
DOI: https://doi.org/10.1016/j.appet.2021.105463